Many have the practice to recite, in the prayer following Shemoneh Esrei, a verse that starts and ends with the same letter as their name, or that contains their name, or both. This is considered a source of merit. In this series, we will briefly analyze these verses.
ה' שִׁמְךָ לְעוֹלָם ה' זִכְרְךָ לְדֹר וָדֹר
Hashem, Your Name endures forever; Your memorial, Hashem, throughout the generations - Psalms 135:13
This is the verse recited for the name Yissochor (Issachar). What does it mean that God's Name endures forever? Rashi explains that God's Name reflects His sovereignty. Just as He was in complete control of the world in the past, He continues to be the absolute authority, and He always will be.